Senior Art Director · Munich

Sophia
Raab

Film· Design· Branding

Hi everyone, I'm Sophia Raab, a Senior Art Director from Munich. For over eight years, I've been developing visual concepts at the intersection of film, design, and branding — first in commercial film production, then agency side.

What has remained is my passion for visually powerful images. Images that convey a sense of attitude. That create atmosphere. That tell stories — whether in print layouts or TV commercials.

Happy to hear from you.

Clients

BMW · BMW Motorsport · HD+ · LinkedIn · Puma · Burger King · Rauch · Bionade · Paulaner · Hacker Pschorr
Trolli · Rossmann · Develey · SOS-Kinderdorf · Fischer Sports · Deutsche Bahn

Recognition

2025Collaborative Futures – Small Approaches
2024Berlin Commercial Raw Selection
2018Transform, Interior Design Week Cologne
2017After Nature, Museum Sinclair-Haus, Bad Homburg

View Work

Selected Work

06 Cases

Trolli

Halloween Campaign 2025

An OOH campaign that took over Berlin for Halloween — including a PR stunt that put Trolli's signature weirdness front and center on the streets of the city.

Senior Art Director

OOHPR StuntFilm

Develey

New Sauces, New Rules

A full campaign for 2025/26 launching Develey's new sauce range — TVC, online video, and social assets that gave a classic brand a sharper edge.

Senior Art Director

TVCOnline VideoSocial

Isana

Campaign 2024: So Echt Wie Du

A 360° campaign built around authentic self-expression — TVC, DOOH, online video, and social assets rooted in the idea that real is always enough.

Art Director

TVCDOOHOnline VideoSocial

Rossmann

Campaign 25: All of May

A campaign for Rossmann — bold, direct, and built for a full month of visibility across channels.

Art Director

CampaignSocialOOH

UY Studio

Spring Summer 2024

Master's thesis project — a campaign for design studio and fashion brand UY, built around their Spring/Summer 2024 collection with a strong editorial point of view.

Creative Direction & Creative Producer

CampaignFashionEditorial